Hockey Spirit Fundraising - Selling Tips and Suggestions

Our Number One Tip!

Always ask your buyers how many hockey fans they have on their Christmas shopping list.

The calendars are priced just right for an office gift exchange, a stocking stuffer, or family fun gift exchange. Make this question a part of your selling spiel and apply it to each of our suggestions below. Single calendar purchases will grow into 2-3 calendar purchases.

Set a goal. How many calendars do you plan to sell this year?

Keep track of each person you sell a calendar to this year.

Your buyers will welcome your invitation to purchase a new calendar from you next year. Simple, renewable fundraising!

Each year add new buyers to your selling roster.

An example

Plan to sell 10 calendars this year.

Then in the coming years find 5 new buyers per year. You will have a buying audience of 30 buyers annually within 5 years.

You will earn $300/year by simply providing them with their new Hockey Spirit calendar each year.

E-mail Friends and Family

Simply copy this link See the Hockey Spirit Calendar (mp4) and paste it into your e-mail.

The video does the selling for you.

Tell people that they will get a chuckle from the calendar collection.

Ask in your e-mail, how many hockey fans are on their Christmas shopping list. Most people can think of a handful, and are happy to have one more ‘to do' accomplished for the holidays!

Attract Traffic to Your Arena Selling Table

Download the Laptop Sales Video (Power Point Presentation) to your laptop.

Play the presentation on your laptop at your selling table. Hook your laptop up to a TV this will double the impact of this selling video. A larger TV will catch more attention across a large room.

Set your table up near the concession stand, where people hang out during intermission.

Have a volunteer move around the stands and the arena showing off an open calendar. The volunteer will let people know where to go to purchase a calendar. They will cheerfully point them to your selling table. Create awareness!

Free Posters to Promote Sales

Download our collection of 4 unique posters (PDF) showcasing the calendars. Print and distribute 2 or more to each of your team members. Parents will hang them in the coffee room at work. Put them up at the arena, and any other place that might catch the eye of prospective buyers.

The posters have a section for you to write in your contact information. Buyers will reach you to place their order.

Always have a calendar open to show it off.

The artwork is a hockey fan's favourite. Let the photos do the selling for you.

Keep a few calendars in the car with you all the time.

You never know when you might run into a hockey fan while out and about.

Talk to Business Owners: Sell 5 to 25 Calendars at one stop.

Businesses may attach their business card to the packaging or they may stamp each individual month page with their logo to personalize the calendars even the more. This makes for great give-aways to their staff and to their customers.

Good examples are:

Your favourite car dealership
Real Estate agents to give out to their new home buyers
Manufacturing Companies to give to their employees

Sell at places where there are lots of people:

Jr. A hockey games
Seniors games
WHL games
Trade shows
Malls

Always ask you buyers how many hockey fans on their Christmas shopping list.

Host a Hot Dog or a Popcorn sale at your local grocery store parking lot. Sell calendars to the crowd you draw. Nothing draws people in more than the smell of freshly popped popcorn!

Take a supply of calendars to your arena concession booth. Have a calendar open, show it off to your customers.

Advertise on Your Team Website

Tell everyone about your fundraising initiative and link to us.

Check out the options on our link page.

Media Exposure for Free

Learn how your local newspaper help you fundraise.

Share unique Hockey Spirit scenes with your local newspaper. Let the public know about your fundraiser. Click here to learn more.

Gifts for Gramma and Grampa

Many grandparents can be found in the audience for all of their grandchildren's hockey games. Making them a huge apart of the hockey season.

Order extra individual photos of your child and his/her hockey team. Put the photos into the calendar on the special page provided. Have your child write a special note to go along with it. Give this extra personalized hockey memory gift to Gramma and Grampa this Christmas.

Silent Auctions

Many teams host silent auction fundraising events. Put a few calendars up for bid in your silent auction. Set a minimum bid, and see what you might generate in sales. Hockey Spirit canlendars are not available in retail outlets making them a very rare silent auction item!

Canvas your Neighborhood

Children of an appropriate age can go door to door with parent supervision. Have a calendar in hand to show off. Read how successful this method was for one Bantam player.

Remember Fundraising 101

Sell to 5 friends, 5 family members, 5 co-workers or employees.

Both Canada and the United States are filled with hockey fanatics! Be sure to note the smiles on your buyer's faces as you sell them a piece of the sport they already love!